Two very interesting introductory articles on neuroeconomics
Neuroeconomics Explained, Part One
Neuroeconomics Explained, Part Two
While searching the web the other day, I found two very interesting introductory articles on neuroeconomics on Psychology Today. The author is Paul J. Zak who is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics at Claremont Graduate University. In his bio on his blog (The Moral Molecule) we read the following
Paul J. Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics at Claremont Graduate University. Zak also serves as Professor of Neurology at Loma Linda University Medical Center, and is a Senior Researcher at UCLA. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. Professor Zak is credited with the first published use of the term "neuroeconomics" and has been a vanguard in this new discipline (emphasis mine). He organized and administers the first doctoral program in neuroeconomics in the world at Claremont Graduate University. Dr. Zak is a recognized expert in oxytocin. His lab discovered in 2004 that an ancient chemical in our brains, oxytocin, allows us to determine whom to trust. This knowledge is being used to understand the basis for modern civilizations and modern economies, improve negotiations, and treat patients with neurological and psychiatric disorders.
So, what better way to learn a few things about neuroeconomics than from the founder himself? 
Paul J. Zak
Further Reading:
Behavioral economics revisited in the face of the recent economic crisis
